Multi-channel communication of the product Flexadin

the challenge

To develop a communication plan able to raise consciousness in dog and cat-owners on the problem of osteoarthritis, in order to stress the effectiveness of Flexadin as e remedy

client

the solution

Creating a concept and a key-visual that immediately encapsulate the problems caused by the disease, finding the right balance between problem visualization and product benefits.

An ugly turn

A photograph of a cat or dog that crumples in the joints-area immediately conveys the problems caused by this invalidating health condition.

The human brain considers pets as part of the family: this is why the empathy that ties the owners to their cats/dogs is very strong.

The visual stratagem of the creased paper immediately catches the attention, and – despite being strong and impactful, doesn’t turn the message into something unpleasant and manages to divert the attention onto the problem.

Not only a strong creative idea, but also a strategy for a tailor-made integrated communication project.

The project involved a sinergy of points of sale, veterinary studies and a structured system of in-store materials, with the aim not only to increase visibility but most of all to inform consumers about problems and solutions with great care.

portfolio

An ugly turn

The human brain considers pets as part of the family: this is why the empathy that ties the owners to their cats/dogs is very strong.

Not only a strong creative idea, but also a strategy for a tailor-made integrated communication project.

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