we motivate people’s choices through neuromarketing

The most primordial part of our brain has been safeguarding our survival for millions of years. It works ever so rapidly every time we have to make decisions, without us being aware of it. Only in a second stage does the brain’s rational part come into play to confirm or censor our choices.

Each and every one of our choices, also when it comes to purchasing, follows the same process: in a few milliseconds, our unconscious perceptions get confronted with our rational opinions and persuasions, whether in front of a shelf or just before the click of a mouse.

Herring, anyone?


Today, neurosciences are able to investigate brain processes: they study the way they function by mapping their very mechanisms with ever-increasing accuracy.

Neuromarketing uses the tools and knowledge provided by neurosciences to investigate on the consumer purchasing processes and the impact that marketing and communication stimuli have on the consumer’s subconscious. Integrated with traditional market researches, Neuromarketing allows us to construct more effective and precise communication projects / plans, which improve both brand loyalty and sell out.

Luca Florentino

We love divulgation

Every year we organize

the first and only conference in Italy entirely dedicated to scientific dissemination and testimonies, with practical national and international case studies on the effects of the Neuromarketing approach on business and communication.

…and offer a taste of what can be done

Are you curious? Are you interested?
Contact us and we’ll come to you, without any obligation, to give you a little “taste” of Neuromarketing.

Appetite comes with eating, they say…